Predictive analytics and data science are hot right now. Well truth be told, ‘big data’ has been a buzzword for over 100 years. Finding a way to harness the volume, velocity and variety of data that is flowing into your business is as critical to innovation and transformation initiatives today, as it was then. However, […]
Analysis
3 key decisions that companies make using business data analysis
We hear a lot about Big Data and business data analysis. What’s less clear is the strategic impact of such business data analysis: real companies, getting real benefits, from real business data analysis projects. The good news: such examples do exist. In aggregate, for instance, it’s difficult to argue with the results of a study […]
What is Business Data Analysis?
Business data analysis includes the activities to help managers make strategic decisions, achieve major goals and solve complex problems, by collecting, analyzing and reporting the most useful information relevant to managers’ needs. Information could be about the causes of the current situation, the most likely trends to occur, and what should be done as a […]
What Market Research Analysts Do
Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price. Duties of Market Research Analysts Market research analysts typically do the following: Monitor and forecast marketing and sales trends Measure the effectiveness of marketing […]